INSOAPROPRIATE – MATHIEU FORTIN, NIK MIRUS

Retouching
Photoshop
INSOAPROPRIATE
MATHIEU FORTIN, NIK MIRUS

Designed, imagined & conceived by SID LEE

Insoapropriate; a collection of inappropriate  soap crafted to cleanse all your senses, but not to be used as intended.

Stellar Vision: Inspired by the sense of sight, these globes of glycerine are individually scented with the pairings of gardenia & black spruce and lily of the valley & eucalyptus. But use these soap with caution; or you just might see red.

Premium Palate: Inspired by the sense of taste, this tantalizing semicircle is scented with geranium that has a lot of bite. But use it with caution; it’s a little toxic and a new kind of bitter.

Crystalline Hearing: Inspired by the sense of hearing, this cone shape is infused with vetiver, brings a new meaning to cleaning between the ears. But use it with caution; what starts as a tickle might become an affliction.

Sublime Smell: Inspired by the sense of smell, this invasive shape offers a rush of thuya & balsam. But use this soap with caution: if something smells fishy, it’s because it is.


PRODUCTION L'ÉLOI
RETOUCHING YUNA KERSALÉ

CLIENT SID LEE
CREATIVE DIRECTOR SIMON CHÉNIER-GAUVREAU 
SENIOR ART DIRECTOR NADINE BRUNET 
CORPORATE MARKETING DIRECTOR SOLÈNE LAVIGNE-LALONDE
3D ARTIST CAROLYNE LOUBERT
VIDEOGRAPHER AND VIDEO EDITOR THOMAS FORTIER
SOAP PRODUCER FAVEUR SAVONS BIO
MOLDS ROBOCUT STUDIO
INSOAPROPRIATE – MATHIEU FORTIN, NIK MIRUS
Published:

INSOAPROPRIATE – MATHIEU FORTIN, NIK MIRUS

INSOAPROPRIATE – MATHIEU FORTIN, NIK MIRUS

Published:

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